Why are people being persuaded spend money they don’t have, on things they don’t need, to create impressions that won’t last, on people they don’t care about?

“For me, marketing is about values. This is a very complicated world, it’s a very noisy world. And, we’re not going to get a chance to get people to remember much about us, no company is. And so we have to be really clear on what we want them to know about us.”.

Source taptivate.com

Companies with personality succeed because they create a deep emotional connection with customers.

Rohit Bhargava